What is SEM?

SEM is another term you’ve most likely heard during marketing discussions and perhaps not fully understand what it entails?

SEM (search engine marketing), is one of the most effective ways to grow your business online. With literally millions of businesses out there all trying to attract the same customers, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and services and grow your business.

SEM is the practice of marketing a product or business using paid advertisements which appear on search engine results pages. Advertisers bid on keywords that users of Google, Bing or Yahoo! might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often referred to as PPC (pay-per-click) ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as display ads and product listing ads (PLAs, also called Shopping ads) are more visual, product-based advertisements which allow consumers to see important information, such as price and reviews, at-a-glance.

SEM’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to purchase at that precise moment. No other advertising medium does this, which is why SEM is so effective and such a powerful tool to grow your business.


SEM versus SEO: What’s the difference?

SEM is paid search marketing, a system where businesses pay Google to show their ads in the search results.

While SEO differs because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in the search results by having the most relevant content for a given keyword search.

SEM and SEO should both be fundamental parts of your online marketing strategy. SEO is a powerful way to drive traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

Clearly Digital can help you with your SEM, SEO and all your digital marketing needs.